FROM FIRST TEETH TO FIRST BUSINESS ANGEL TO MANY LASTS

in this edition, i'm sharing:
• from firsts to lasts
• the lie with “selling your digital products online fast”
• founding WÆRE - a founders note

i don’t even feel like i should apologize. the last newsletter was on august 3rd. it was meant to be bi-weekly but my baby had other plans. at some point it felt like ghosting. it was too late to say sorry, so i stayed quiet until i felt the need to come back. so here i am. the past days i filled my phone with small notes, stories i wanted to share. so i took time to write these lines. it is 7 pm and in 12 hours you will read my thoughts. you need to know: i am founding WÆRE because women already face so much pressure. at least your clothing should not add to it. but then why do i put pressure on myself? to perform as a mom, to build fast, to write more often than i feel ready? my life changed. my expectations should too. it’s not bi-weekly anymore. it is still real. maybe even more. love, d.

FROM FIRSTS TO LASTS

celebrating the firsts is so usual. we mark them in calendars or post them online. we celebrate. we remember. i was waiting so much for the first teeth of my baby boy. also because i was afraid, i wanted to be prepared. he was such a high-maintenance baby in the past months, i didn’t know what to expect. long story short, it was easier than i thought. my baby, who was crying all the time for “nothing,” went through this without any drama. and just before our first flight and our first vacation, where he learned to sit on his own and his tiny feet touched the sand and the ocean for the first time, he had his first teeth. now i know, i will never see his most beautiful toothless smile again, and it gives me a bit of a heartache.

but even more happened. i created a website for WÆRE, did the first campaign shoot, and opened the waitlist. i saw from your sign-ups that blue, even if it is not my favorite, is yours - next to black. marshmallow and mocca were less loved. and yes, copenhagen fashion week said blue will be the color next year. classy but fresh. i wrote my first business plan for an accelerator and a business angel pitch. now i have the first investment and got accepted into the attend my first accelerator programm. isn’t it crazy how much can happen in a glimpse? and still, i think i might be too slow, because my baby is still my priority and not work.

this also made me understand: motherhood means you can have it all but not at the same time. you need to focus and prioritize. if i push my start-up, i am not at home with my baby. if i am on calls with factories, partners, and clients, i am not giggling on the floor with the little one. yes, you can have it all, but not at the same time.

THE LIE WITH “SELL YOUR DIGITAL PRODUCTS ONLINE FAST”

you will not. sometimes nobody cares. and most of all, nobody cares. from “build your funnel” to “you just have to tell your story.” okay yes but no. so why did people buy my webinars, ebooks and books about personal branding without me doing anything for it? because they saw me on stage. and this was, what i was doing. my funnel. i was proof of concept. i was there, every week and all the time. they saw me and they wanted to be there. but now, since i chose privacy, they only see my social media following and maybe that is not impressive enough to buy in. because mostly people buy into the idea of becoming rich and famous overnight and i don’t stand for this hook. i have a story to tell and a message where people need to listen and take their time. and this is why i struggle with selling my products at the time - all my instagram ads just weren’t successful. to be honest, zero sales with different campaigns. and i understand that game.

don’t get me wrong. i know there are coaches, like my best friend nicole, who can really help you build a strong digital product selling strategy and i know that for many people it worked out. because they were willing to do more, to post more, to create more selling content, to promote themselves more.

if i had to start new, i would start my personal brand in a niche from scratch. no people i know in my following. nobody i “need to prove myself” to or “feel judged by”. just people who are truly interested in my profession and products. telling all day long how to build a strong brand, or gain muscles, or cook healthy, or style an apartment, or travel the world. but me, i am more than that. and i know the people who are following me. maybe i am not selling my products right now. but these people signed up for WÆRE without even questioning it, and this is worth everything. so this is where you can work with me.

BUILD YOUR PERSONAL BRAND FROM SCRATCH

and just like that, you were asking so i am offering: you can work with me on your personal brand in person. a premium offer for people who really want to learn from me and build their brand from scratch, so that tomorrow you will get awarded for your work and become visible with who you are and what you offer. click here and invest in your future self

NOTE2SELF

now i see. but most of all - now i feel. i feel the difference. now i know how much having a baby took from me. while some of my friends slowly worked more, i could not. for so many reasons, but most of all because i was a public person. pregnancy made me step back - i chose to, i was not forced to. but by not being visible anymore, i lost one of my most important pillars for acquiring new projects. and the truth is, nobody will knock on your door just because they met you two years ago. and if they did ask, sometimes i just could not do it because of baby duties.

some professions are easier to combine with motherhood and some are not. and some babies are easier than mine was in the first five months. re:framing my life is so much more than i ever asked for.

you made a powerful decision for yourself by reading RE:FRAME to the end. let’s turn that power into action - add five more in: five forwards to friends, five shares, or simply your five mins of reflections. your next step matters.