LET's RE:START THE CONTENT GAME

in this copy i am sharing with you
- “hooks for more reach”,
- an evergreen content strategy,
- i’m pregnant not dead,
- giving you an impulse on how to truly support
and because this is a lot already i did not make it to tell you my promised strategie behind this newsletter. love d.

boom, the past two weeks just flew by, and it feels like this whole “broligarchy” situation is even scarier than i could have imagined. i don’t want to say too much — we still have a few more weeks to go — but i want you to ask yourself: what do you use on a daily basis? facebook/insta (meta), apple, amazon, paypal, tesla, … just to name a few white men now forming the inner circle around trump. and what are your consequences? looking ahead to the german elections, i want to add one more question: “how privileged must someone be to feel safe in a fascist movement?”

*broligarchy: a government in which a small group of rich men exercise control especially for corrupt and selfish purposes. likely made up of tech barons, media influencers and other ultra-wealthy men.

YOU’LL NEVER STRUGGLE WITH CREATING CONTENT

i promise, this hook will help you to go viral with every type of content. you want to know more? keep on reading. … ohh hell, big bullsh*t. you are as special and precious as your content, how can your creation be for everyone? don’t get me wrong, hooks are important just for one reason, they make people decide fast, if your aproach is for them. for example if you receive an email and someone writes “i hope this mail finds you well and you had a good sh*t and cup of coffee…bla bla” - the truth is, everybody involved could not care less about the answer. basically it is even waste of time and you are taking away peoples chance to decide fast. here is one simple neuronal hack: give your recepient power - you have an offer but the other person is in charge to decide consuming/staying/listening/reading or even not. say what you want, simple, in the beginning. THIS AND NOTHING ELSE IS YOUR HOOK, for every content piece you create. you are now not selling as a bitsteller, you have an offer but the recipient has “the power of choice”. it’s about to reach the right people instead of all.

a simple example: i am in the founding process for my new start-up. i do have this idea but i am too little for this world and i am not packed with money. still i need people to listen to me. so my hook to open conversations is: “i am building a six-figure company to transform how people experience wearing bodies and therefore i need your exptertise to …!”

if it comes to content pieces, write the idea down and step back to see it as whole, what do you want to say? find the hook and than structure the content piece. this is why some are ending up saying: “3 steps i took to …”, “how i made xyz” and so on. try it. and if you are not sure, ask chatGPT to help you out.

STOP CREATING BORING CONTENT

okay okay, when it comes to true creation, the creation itself becomes art. but what do you want to achieve with your posts? is it for information, education, entertainment or inspiration? do not just copy ideas or trends. i can’t tell, how many times i’ve skipped every post that used the sound “i’m so messy…” i just could not anymore. BE BOLD. BE UNIQUE. AI can only help you creating interstening post if you are intersting too. use your brainpower and knowledge and after use chatGPT.

now that you have all this information, make it count. take the answers and combine them with your creativity to inspire, educate, or entertain. don’t hesitate to use chatgpt for further steps. happy creating!

ATTENTION: you liked this hack and want to share it? don’t forget to credit me or ask for permission. if you’re using it commercially or you want some prompts for your company? hit me up and let’s create.

I’M NOT DEAD, I AM PREGNANT

is what i said a few days ago, just to remind people that i am still a business person and still open for business to make future plans. my mind never rests. while writing this newsletter, i created an artwork for something i want to launch at the beginning of february - a secret circle, which is also a stepping stone for my start-up. let’s see how things will unfold.

I OPENED FIVE 1-on-1 COACHING CALLS

especially with this newsletter, i received so many questions, idea pitches, interest on self-publishing a book and more. so let’s get serious. i want to take this opportunity to offer five personal coaching calls for this community until the 15th of february 2025. by booking before the 31st of january, you’ll get 50 euros off with the code “BFF50”. GET IT HERE.

NOTE2SELF

“true support of a friend and their business is not only thinking of them, it is becoming active - sharing via socials, leaving likes & comments, buying their product, and mentioning their names.”

“you are anyways selling books!” … phuuu, this message hit me and felt so german, i tell you why. a businesswoman wrote me via linkedin that she liked working through my book a lot, what she liked the most, and how she benefited. i asked her to put that exact message on amazon as a review, as it would help me reach more people. so she replied: “oh i did not buy it, i borrowed it from my friend. i thought you are anyways selling many books.”

this behavior happens all the time and everywhere. it is not only me trying to sell my book and get paid for the time and effort i put into creating it. it happens when it comes to mentioning other women’s names for business or reach - just a basic shoutout. it happens in political statements when many are not taking action. it happens when someone is nominated and needs your vote, but people are not clicking the link.

take action. coming back to my book, i did not sell enough copies yet to break even, and there are only 3 reviews on amazon. if everybody thinks another person will do it, nothing will happen — just the things we did not want to.

so when it comes to true support: sign up for their newsletter, buy the book, pay full price, mention their name. and this is where you as a person will have a full-circle moment. in order to support others, we need to have something left to give — energy, time, attention, or even money. so the first step is always to invest in yourself so that you can lift others up.

BITS & NUGGETS

• “FÜR SORGE” book by Jo Lücke about equal care (german).

• Bryan Johnson about how he reverse aging as podcast via spotify (english).

• CLAIM your FREE first Freddie’s Flowers Box!

PREVIEW to the next RE:FRAME

everything i know and everything you should know about starting your own newsletter and keeping it consistent. plus, more chatGPT hacks for sure.

you made a powerful decision for yourself by reading RE:FRAME to the end. let’s turn that power into action - add five more in: five forwards to friends, five shares, or simply your five mins of reflections. your next step matters.