SHOULD WE ALL BOYCOTT AI?

in this edition, i'm sharing:
• ethical ai starts before the prompt
• day retreat in hamburg : mindful ai
• WÆRE pre-order window is now open

the headlines are loud. people are deleting accounts. others are doubling down, launching ai courses, building tools, investing deeper. and in between: everyone trying to decide which side they’re on. this question didn’t start with chatgpt. we’ve asked it before with spotify. with amazon. with every dominant tech platform that reshaped markets and behavior. so let’s dive in. love d.

disclaimer || a short note on why some people are currently deleting their chatgpt accounts: the debate is largely driven by political donations connected to openai leadership. greg brockman and his wife donated $25 million to a maga-linked group, and ceo sam altman gave $1 million to trump’s inauguration. this has raised ethical concerns for users about supporting openai financially. reports of gpt-4 being used in government tools add to the debate.

WHAT COMES AFTER OR EVEN BEFORE?

so the real question might not be “should we boycott?”
it might be: who can afford to?

boycott is often a privilege. it requires alternatives. it requires financial stability. it requires insulation from competitive pressure.

if you are a freelancer competing globally, a founder building leverage, a student trying to keep up, or a team optimizing processes, opting out entirely is not always a neutral act. it can mean losing efficiency, visibility, or opportunity. technology does not disappear because we reject it. ai is already embedded in workflows, education, marketing, healthcare, logistics, and decision-making systems. it is not hypothetical. it is infrastructural. so perhaps the more relevant question is not whether to participate — but how.

because participation without reflection creates risk. but abstention without influence creates irrelevance. this is where ethical depth begins.

ETHICAL AI STARTS BEFORE THE PROMPT

ai usage must be questioned morally and strategically. not after deployment. not after scale. before. working with ai is not just a productivity choice — it is a value decision. every system you use reflects incentives, amplifies intentions, and produces consequences beyond the immediate output. ask yourself

first: authenticity || when is ai support legitimate augmentation — and when does it become identity delegation? am i using ai to sharpen my thinking, or to replace it? does my voice remain mine, or am i outsourcing my clarity?
second: transparency || do i disclose ai usage? in which contexts is that necessary? how honest do i want to be about my process? trust compounds — but so does opacity.
third: responsibility || ai systems can reproduce and amplify bias. they can generate misinformation. they can scale errors. am i critically reviewing outputs? am i using ai to create genuine value — or to manipulate attention and emotion?
fourth: dependency vs. capability building || does using ai train my thinking — or erode it? am i building judgment, or automating it away?

the guiding question underneath all of this:
am i using technology as a tool — or allowing it to shape me uncritically?

if we choose engagement over boycott, then we need a framework. we do not need blind enthusiasm. and we do not need performative rejection. we need conscious participation. so before you cancel everything — or automate everything — pause.
ask better questions. examine incentives. take responsibility for your usage. and then decide from clarity, not from outrage or fear.

if you want to question your use of ai — and elevate it ethically and strategically — join us for our day retreat, mindful ai.

day retreat | mindful ai – productivity without overload

on march 21, 2026 in hamburg, we bring together ai competence, embodiment, and mindful leadership in a small, curated group of founders and women in responsible roles. you’ll learn how to use ai as a conscious co-pilot, reduce mental load, and build workflows that are clear, effective, and responsible — without overwhelm.

one day. real depth. practical tools. grounded clarity. secure your seat.

DID I CANCEL MY ABOS?

yes. i cancelled the ones i can live without. for example, i don’t need a permanent premium subscription to chatgpt or gemini. if i require more processing power for a specific project, i can activate a subscription for a month — and cancel it again afterwards. that approach allows me to stay flexible and intentional with where my money flows. remember “power goes where money flows”. it may not fundamentally shift corporate power structures, but it aligns my spending with actual need rather than habit. for me, this is a middle path: not total withdrawal, not blind consumption — but conscious participation.

WÆRE - THE PRE-ORDER IS LIVE

i learned this the hard way: building a fashion brand pushes you to your limits, and then you still have to show up and keep going. building waere has been a battle — a constant fight of what we want to create versus what the market actually rewards.

we care deeply about quality, materials, and longevity. yet most purchasing decisions are still driven primarily by price. we design for comfort and real bodies, but we received messages asking for more compression, more shaping, more “snatch.” the tension is real: do you build what aligns with your values, or do you optimize for what sells fastest?

did we create something people will actually buy?

i don’t know yet. that’s the honest answer. the pre-order window has just opened. if you believe in us and want to support a different approach to fashion, you can purchase our limited edition until 3rd of march.

BAE TANK BODYSUIT - REVERSIBLE BY DESIGN. two ways to wear, one perfect fit. made from 86% tencel™ and 14% roica™ v550. XS – XL. get it here.

NOTE2SELF

i’m currently taking the “job kompass” course by annika reiss, and it has become a powerful space to reflect on my next professional chapter. motherhood has reshaped almost every part of who i am. it shifted priorities, pace, perspective. but it also surfaced a very practical question: how do i create more stability for our family? and could that stability, at least for a season, come through employment rather than entrepreneurship? my personality type says i am an architect INTJ-A, so what do you think? did you ever take the test on 16personalities.com?

you made a powerful decision for yourself by reading RE:FRAME to the end. let’s turn that power into action - add five more in: five forwards to friends, five shares, or simply your five mins of reflections. your next step matters.